If you haven’t been living under a rock for the past 5 years you know that everyone and their grandma are on Facebook and Instagram.
Social media is one of the best ways to create exposure and traffic for your business, while also curating a loyal customer base. Remember those little things called “Google Ad Words” in the early 2000’s? They were dirt cheap back then but now you’d be paying out of the nose to get ranked very well. Now is the time to take advantage of how cheap Facebook ads are.
Facebook’s cousin, Instagram, is directly linked with your facebook account so you can kill two birds with one stone.
Here are the top reasons why you should be using Facebook and Instagram ads:
1.People spend a disgusting amount of time on social media
How much time exactly? Well, 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Most users check their Facebook page multiple times per day. This is where your current and future clientele hang out. The average person spends about 1.5 hours on social platforms everyday. And they check it multiple times per day.
2. Facebook and Instagram Advertising Measurable
A lot of people are skeptical to advertise online because they don’t want their hard earned money flushed down the drain. Trust me, I’m with ya. Luckily, you can advertise to people by age, interests, behavior, and location.
3. It’s Dirt Cheap
Gone are they days of commercials, billboards, television, or radio ads. What we’re all fighting for really is attention. Why spend any money in places that you can’t even track? You can literally spend $10 and reach 5,000 people (depending who your audience is).
4. Brand building
Every time you are advertising, you are creating brand recognition. The more familiar people are with your brand, the more likely they are to buy from you. People think digital marketing leads to direct sales. Hate to break it to you, it doesn’t. You can’t put $5 out there and expect to double it right away. Think about it like this, Pepsi doesn’t put $1million into their commercials in hopes that you order a case from them online, they do it so that they are at the top of your head the next time you go to look for soda!